Image credit: yourdesignonline.com
When choosing a designer it is a good idea to have a look around and find the right fit for your project. When it comes to your branding and message, it is important to trust your project to the right, quality designer. Obvious perhaps, but it is best to look for value over cheap; quality over expensive.
Like with most services, designers vary widely in skill, specialisms and training. Have a look at portfolios, credentials, testimonials and reviews. If possible meet the designer / agency face-to-face. You will find plenty on the internet who do not have the confidence in their work to be honest upfront about pricing and are willing to undercut their competition. Designers like this are at high risk of under delivering if this the only way they can win business.
Beware of any designer that claims to offer ‘fast, good and cheap’ as even in today’s business climate it is an impossible utopia. Good original design takes planning, skill and hard work. You can’t fake it!